LOWES APOLOGIZES FOR “FAMILY TREES”

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“Oh Family Tree, Oh Family Tree! How steadfast are your branches!

Most of us can do this math: Evergreen in your house + holiday season + decorations and lights + presents under it = Christmas tree. Evidently, Lowes can’t won’t. In its holiday catalog (PDF), it offers a large selection of “Family Trees”.

I received an email from the AFA:

In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe’s advertises hundreds of gift items, including scores of “Family trees.” In fact, the word “Christmas” only appears two times in the entire holiday catalog. The ads mentioning “Christmas cover only 12 square inches of the 5236 square inches available…

Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok.

But, of course. If you offend a non-Christian by printing the word in a, er, Christmas catalog, that’s not acceptable. If you offend Christians by removing it, that’s just fine.