Note: Attack Ads More Effective If They Can’t Almost be Applied to You

by Stephan Tawney on November 26, 2007

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So, Mitt decides to attack Rudy, and decides the best way to go about that would be…something that could just about be applied to him. Allah writes:

This type of regional demagoguery is a lot more effective coming from a guy who isn’t from Massachusetts.

Let’s check them off. Both Hillary and Rudy are pro-choice. So was Mitt Romney until recently. They’re both from the Northeast. So is Mitt. Allah takes it from here:

Rudy and Hillary both take the federalist position on gay marriage, as does lifelong conservative Fred Thompson. And Rudy once said he liked being thought of as “very liberal.” Are there any old statements in that vein in Mitt’s closet? Let’s see what we can mine from the Log Cabin Republicans’ snark ad on this, a day when Mitt was busy scolding Mike Huckabee for being insufficiently Reagan-esque.

Again, more effective if the attacks can’t just about be applied to you. Allah includes this video:



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