Why? Probably because it was pretty a pretty effective strategy following Barack Obama’s speech in Berlin. Remember the “Celebrity” ad? It was a while ago and pre-economic crisis, but it worked at the time. This is looking at playing on the same theme while incorporating the economic crisis.

The transcript:

Behind the fancy speeches, grand promises and TV special, lies the truth: With crises at home and abroad, Barack Obama lacks the experience America needs. And it shows.

His response to our economic crisis is to spend and tax our economy deeper into recession. The fact is Barack Obama’s not ready yet.

It will be a national broadcast, but the cost of the buy has not yet been released.