CBS is being accused of discrimination this evening after deciding that an advertisement submission wouldn’t be allowed to run during the Super Bowl. Why discrimination? Because the ad was for a gay dating site based in Toronto.

“After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot,” said CBS spokeswoman Shannon Jacobs. “We are always open to working with a client on alternative submissions.”…

“It’s straight-up discrimination,” said Elissa Buchter, spokeswoman for the Toronto-based dating site.

Oh, one little side note apparently not considered important enough to buck the “discrimination” charges from the gay dating company:

The letter also states that the CBS sales department “has had difficulty verifying [ManCrunch's] credit status.”

While the Canadian company claims to have offered cash instead, CBS says it received no such offer before the denial. Paying cash would be quite odd considering Super Bowl ads cost upwards of $2.5 million for a 30-second slot.

And while I’m sure activists will call for a boycott of CBS for not simply accepting the gay dating site’s ad in the face of questionable credit status, it should be noted that other companies had ads rejected, too.

The usually-racy GoDaddy.com was only allowed to advertise after a previous draft ad had been rejected and a new ad submitted. GoDaddy’s ads are known for appealing to heterosexual men through the use of scantily-clad women.

It’s true that CBS has accepted a pro-life ad, but it’s for a non-profit organization rather than a commercial operation.