What a typical governmental move. Rather than keep the name, remove the incompetent leadership, and reform the regulatory system…let’s change the name. That should do it.

How do you toughen a regulatory agency under fire for laxness and coziness with the industry it regulates? If you’re Interior Secretary Ken Salazar, you rename it.

The Mineral Management Service is no more. As of today, the agency in charge of overseeing offshore oil exploration–and the ill-fated Deepwater Horizon drilling rig–will be known as the Bureau of Ocean Energy Management, Regulation and Enforcement. That’s the Bureau of Ocean Energy, or BOE, for short.

This pretty well sums up the Obama Administration. All image, no substance.