With his father trailing a relatively unknown Republican challenger by seven points, who could blame the guy? His father has an anti-gun, pro-taxpayer-funded abortion, tax-and-spend, big government record. Not the best platform to be connected with in Nevada come November. So “Rory 2010″ it is.

Nevada gubernatorial candidate Rory Reid (D) is on the air with his first campaign ad and it’s missing one thing: his last name.

Reid, the son of Senate Majority Leader Harry Reid (D-Nev.), doesn’t say his name at any point during the ad, but it prominently features his campaign logo, “Rory 2010.”

Observers noticed that throughout the gubernatorial primary, Rory Reid seemed to distance himself from his father, who faced high disapproval ratings from voters.

It looks like, for now, Rory Reid is staying with that strategy, although Harry Reid’s numbers have been steadily improving and strategists believe Sharron Angle’s winning the Republican Senate nomination will help return Sen. Reid to Washington.

That assumption was contradicted by the latest poll released this morning (see the first link). Despite the left’s pathetic attempts to paint Angle as some radical candidate not to be trusted, Reid trails her by seven points. Those numbers can change before November, of course, but for now there’s no reason to believe Reid has an easier road to re-election.

How much does Rory Reid wish to distance himself from his father? Dude:

Rory Reid’s website also neglects to mention his last name on its main banner, which reads “Rory 2010.”

The bio section also lacks Rory Reid’s last name. It’s titled “Meet Rory” and doesn’t mention his parents in the paragraph about his personal life. “Rory, 47, grew up in Nevada attending public schools, as do his three great kids. He attended Brigham Young University, graduating with a dual degree in international relations and Spanish, and continued his studies there through law school. He and his wife, Cindy, have been married for 22 years,” the bio reads.

Leaving your last name out of the biography on your campaign website? Avoiding any prominent mention of your own parents, one of whom is the Senate Majority Leader? Ouch.