Obama Administration Paying Google to Direct “ObamaCare” Searches to Spin Sites

by Stephan Tawney on January 5, 2011

I honestly don’t get it. Not the taxpayer-funded propaganda — that I understand coming from this administration. What I don’t get is how long it took for so many people to pick up this story.

I wrote about it on December 17th. And my posting was only based upon a Weasel Zippers post on the same day. That post in turn was based upon a Politico story by Ben Smith, also on December 17th.

The U.S. Department of Health and Human Services has bought a Google advertisement to steer people searching for “ObamaCare” to a page that is customized to detect searchers’ locations and steer them both to local health insurance information and to a list of “what’s in the law for you.”

“We are using a bunch of search term[s] to help point people to HealthCare.gov. Part of our online efforts to help get accurate information to people about the new law (i.e. also use Facebook, Twitter, blogs and webcasts),” an HHS official confirmed by e-mail.

The ad buy represents a kind of recognition that the Administration has, to a degree, lost a battle over defining its terms, and that “ObamaCare” — coined and used largely by detractors of the plan — is in wide circulation. A search for the term on Google yields 2.5 million results.

That’s from the December 17th story by Politico. And indeed, it’s the same story people are quoting from today.



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