Not only his approval rating but his favorable rating, too. Which is significant because, while his job approval rating has been sliding for some time, this is the first time more people dislike him personally than like him. Not only are people turned off by his job performance but by his personality, too. Yikes.

For the first time, more Americans have an unfavorable opinion of President Obama than have a favorable opinion of him, according to a new CBS News/New York Times poll released late Friday, an indication that dissatisfaction with the president’s job performance and the direction of the country is dragging down how Americans view Obama personally.

Just 39 percent of Americans have a favorable opinion of Obama, while 42 percent view him unfavorably. In January of this year, 40 percent had a favorable image of Obama, and 34 percent had an unfavorable opinion. In January 2009, as he was inaugurated, 60 percent of Americans had a favorable opinion of him.

While the president’s approval rating — which is down to 43 percent in the new poll, an all-time low — is an important indicator of his re-election standing, the high regard Americans felt for Obama personally was a sign that Americans hadn’t yet given up on his presidency.

On job performance, Obama is down to 43% approve and 50% disapprove. And this is a New York Times poll.

Some other scores:

• 12% say the economy is improving. 43% say it’s getting worse. 44% say it’s stagnant.
• 48% say we’re headed for another recession. 39% think we’ll avoid one. 5% say it’s already here. 8% aren’t sure.
• 39% say the economy is fairly bad. 49% say it’s very bad.
• 35% say Obama has made progress on the economy. 68% say he hasn’t. 7% aren’t sure.

Meanwhile, here‘s Jim Cramer of CNBC confirming that business leaders see Obama as a socialist and want a new guy in the Oval Office.