I’ve removed AdBrite and its interstitial advertising from the website following complaints. I’m now seeking alternative routes for advertising revenue.

That said, please permit me a moment to explain my reason for adding interstitial advertising in the first place. There are actually several reasons:

• Interstitial has been and continues to be a widely-utilized form of advertising. Major publications and websites such as Time and Merriam Webster use interstitial advertising.
• While traffic has increased, costing additional money, advertising revenue has fallen, possibly due to the prolonged recession. Higher costs, lower revenue. Not very sustainable in a free market system.
• The remaining advertising only brings in more revenue using something called CPC. That’s per-click on ads — not per impression, or visit. So if a million people visit but only one clicks, we get money for one click. But we pay for a million visitors accessing our site. Again, costly when traffic is up but revenue down.
• Interstitial advertising pays per impression. So if a million people visit, we make money on a million visits. That helped pay for the traffic up/revenue down paradigm.

Please do not construe this as a request to click ads artificially. It violates the rules of our remaining advertising programs and would result in complete destruction of our remaining revenue streams. Clicks must be authentic and based on interest in the ad itself.

I’m just trying to explain the reason for our initial placement of interstitial ads on the site. Again, we’re now searching for alternative routes for advertising revenue. But the pop-up and redirection advertising has been removed.